SEO Case Study : 4imprint

C7.ca

The Business:

Since 1987, 4Imprint has been offering its clients direct access to affordable promotional products for trade show events, non-profit charity organizations, schools, financial institutions, and business of all sizes. Promotional products are an effective marketing tool used for advertising a business, its products, or its services which feature the firm’s logos, brand names or other messaging on a wide variety of items.

The Challenge:

4Imprint had relied heavily on the catalogue ordering model as a means to attract clients and grow its business since it started operations in 1987. Along with catalogue direct sales, the company used other traditional marketing methods and word of mouth referrals to become the top promotional product supplier in the United States. In 1996, the company knew it was time to shift operations and expand the business into new online markets. 4Imprint launched its first e-commerce website in the United States which was very successful. Because of the success online in the U.S., the firm turned its attention toward Canadian markets. They reached out to Webryze for assistance in establishing a strong online presence in Canada for their newly launched website, 4Imprint.ca.

The Solution:

Using an aggressive SEO eccentric approach, the team at Webryze conducted an online marketing analysis of the existing website content to develop a detailed list of the highest traffic generating keywords and key phrases. The keywords and phrases were incorporated into new content, in the form of blogs and articles, posted onsite, at key industry offsite locations, and updated in relevant article directories to fully optimize 4Imprint’s Canadian website and build back links.

The Results:

Within a few short months of using Webryze’s solutions, 4Imprint was noticing first page search engine rankings and increased website traffic. By forming a strategic partnership with Webryze, 4Imprint has been able to dominate Canadian markets as the top promotional product supplier and also enjoy positive ROI every month. Additional benefits of the partnership 4Imprint experienced over the next 12 months included:

  • Number 1 rankings for many major non-branded keywords and Top 5 rankings for all other major non-branded keywords
  • 350% increase in relevant long-tail keyword site traffic
  • 750% in organic website traffic all throughout Canada
  • 500% increase in quote requests and telephone inquiries

Sample Top Ranking Keywords:

  • Promotion Products Canada
  • Promotional Items
  • Promotional Products
  • Promo Items
  • Tradeshow Promo Products
  • Business Promotional Products
  • Canada Promo Products
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