SEO Case Study : C-Seven


The Business:

C-Seven is a web consulting and design firm featuring a wide variety of services to assist their clients with expanding their web presence. What differentiates C-Seven from other website design firms is having their own in-house design study for creating all of the graphics a business may want to include on their website.

The Challenge:

C-Seven already had established its business reputation with many high profile clients, but wanted to incorporate social media features into their site design. They also wanted to redesign their site to be more dynamic and feature recent clients’ projects on their main page. C-Seven wanted to improve their search engine rankings and had recently started a newsletter. Even though they perform website makeovers, they reached out to the experts at Webryze for assistance in attaining the goals.

The Solution:

Webryze conducted an online marketing analysis of the existing site content and developed a list of industry related keywords and key phrases. The keywords were included into a new collection of content, the newsletters, and offsite article directories in order to improve the relevancy and popularity of the content, build new credible back links, and raise search engine rankings. Webryze incorporated social media into the site design to create a stronger media presence for C-Seven. The team at Webryze developed a new dynamic graphic box for the main page where C-Seven could feature recent client projects, rotate through them, and update the projects as they were completed.

The Results:

The incorporation of keywords into the new content and newsletters helped increase site traffic for C-Seven, as well as attain number one rankings in search results for many of the keywords, such as “web design services Toronto” over the first three months after the updates. Other benefits C-Seven experienced over the next 6 months included:

  • 63% increase in relevant long tail keyword traffic
  • Top 5 Google rankings, with many number one rankings, using all major non-branded keywords
  • Organic site traffic increased 210%
  • Telephone inquiries and consultation appointment requests increased 105%

Sample Top Ranking Keywords:

  • Toronto Web Design Company
  • Web Design Services Toronto
  • Toronto Web Design Firm
  • Website Design Companies Toronto
  • Toronto Website Design Companies
  • Toronto Website Design Services