SEO Case Study : Canadian Life Quotes

The Business:

Canadian Life Quotes is a Toronto based, client focused, independent life insurance broker servicing the needs of people all throughout Ontario. Canadian Life Quote offers its clients the ability to obtain multiple quotes from nearly every life insurance company in Ontario to find the best prices to fit with their life insurance needs. The company also takes the time to review any existing policies to help their clients make the best decisions in regards to life insurance and what type of coverage they need, regardless of their age.

The Challenge:

The challenge facing Canadian Life Quotes was establishing a strong online presence. The firm had only recently launched its website when it contacted Webryze for assistance. Because it was a newly launched online site, the company was not ranking on the first page of search results through the major search engines. They needed experienced help to create a strategic online marketing campaign to quickly improve their rankings, while at the same time, help generate revenues to keep the firm operation until the website was fully optimized.

The Solution:

Webryze took an aggressive approach to creating Canadian Life Quotes’ online marketing campaign. First, the team of experts reviewed the existing online content and met with Canadian Life Quotes to develop a comprehensive list of long-tail keywords and other keyword data. Next, Webryze used the long-tail keywords in articles and blog postings posted onsite and at key industry offsite locations, as well as updated in appropriate online article directories. Placing the high quality, original content in multiple locations generated new, credible back links, and improved indexing speeds of the search engines to move Canadian Life Quotes to first page search result rankings. After achieving first page rankings, Canadian Life Quotes’ next objective was to have Webryze assist them in become the top ranked life insurance broker in Toronto.

The Results:

Within a few short months after releasing the new content and updating article directories, Canadian Life Quotes was ranking on the first page of search results for many of the relevant long-tail keywords. As a result, the firm noticed increased site traffic, more telephone inquiries and requests for life insurance quotes and consultation appointments grew. Benefits the company realized over the next 6 months included:

  • 90% increase in organic website traffic
  • First page search engine rankings for many relevant keywords
  • 75% increase in long tail keyword site traffic
  • 85% increase in telephone inquiries and requests for quotes

Sample Top Ranking Keywords:

  • Life Insurance Quotes Ontario
  • Toronto Life Insurance
  • Ontario Life Insurance Brokers
  • Affordable Life Insurance Toronto
  • Life Insurance Advice Ontario