SEO Case Study : Carpages


The Business:

Carpages is Canada’s only UCDA endorsed car shopping website, which was launched in 2004. Their site allows people to shop from tens of thousands of new and used vehicles for sale all throughout Canada. Besides private sale vehicles, Carpages also has car dealership listings, as well as informative content for car enthusiasts and Canadian drivers of all ages.

The Challenge:

Since the launch of Carpages, they relied largely on Google AdWords for paid results. While it did bring success for the company, it came with a substantial price. Carpages understood the importance of search engine optimization and had attempted implementing solutions on their own with mixed results. They contacted Webryze to find a more cost-effective solution for SEO, expand its online presence, attract new people to their website, and improve their search engine rankings. Carpages decided to use Calgary as a test market to see if Webryze could help them reach their goals.

The Solution:

Webryze proposed an aggressive marketing strategy focusing on high traffic keywords, key phrases, and localization optimization for Calgary. Webryze met with Carpages to learn more about their business and services, and performed a full website audit to develop appropriate keyword data. The keyword data was incorporated into content used on Carpages’ website, blog postings, articles, other industry specific offsite locations, and updated in article directories. The placement of the newly created content and aggressive marketing methods quickly paid off for Carpages. Within a few months, Carpages was achieving top rankings in search results for the Calgary market and increased website traffic. Carpages decided to increase their SEO marketing budget and have Webryze use their optimization expertise for the Toronto, Ottawa, and Vancouver markets.

The Results:

Webryze was able to help Carpages achieve top rankings in all four major cities over the next six months. Other benefits Carpages experienced included:

  • Positive ROI month after month
  • Increased dealership listings
  • A 65% increase in organic site traffic in city specific markets
  • An overall 30% increase in all website traffic throughout Canada
  • Top 3 Google rankings for high traffic keywords and top 5 rankings for all other major non-branded keywords

Sample Top Ranking Keywords:

  • New Cars Toronto
  • Toronto Used Cars
  • New Cars Vancouver
  • Vancouver Used Cars
  • New Cars Calgary
  • Calgary Used Cars
  • New Cars Ottawa
  • Ottawa Used Cars