SEO Case Study : Dr. Carpet


The Business:

Dr. Carpet is the leading choice by residential and commercial customers in the Greater Toronto Area for everything related to carpeting. Dr. Carpet provides its clients with full service solutions and recommendations for carpet patching, repair, stretching, installation, and low moisture area rug, upholstery, and carpet cleaning services for the GTA, Halton and Hamilton areas. Dr. Carpet’s goal is to offer clients the best service and quality with expert advice for carpet replacement, care, and maintenance at affordable prices.

The Challenge:

Dr. Carpet was looking at expanding and growing its business through its website online. While the business already had established a decent client base using traditional marketing methods and word of mouth referrals, they had yet to tap into the potential online markets could provide their business. They turned to the experts at Webryze for professional assistance in becoming the leading online carpet care and installation service in the GTA.

The Solution:

The team at Webryze began by conducting a detailed online marketing analysis of the existing website content. Webryze met with Dr. Carpet to learn more about their industry and their business objectives. Using this information and the results of the online analysis, Webryze proposed launching a strategic SEO marketing campaign focusing on industry relevant and high traffic generating keywords. The keywords were incorporated into new, original content which was posted onsite, at key offsite locations, and updated in relevant article directories, as well as added links to Dr. Carpet’s social media pages to build new back links and improve search rankings.

The Results:

Webryze was able to help Dr. Carpet achieve its goal of becoming the top carpet cleaning and installation service in the GTA online. Because of the aggressive SEO marketing campaign strategy, Dr. Carpet realized top rankings with the major search engines for many of the keywords within the first 3 months after the launch of the campaign and increased site traffic. Over the next 12 months, Dr. Carpet continued to capitalize on its partnership with Webryze with additional benefits, including:

  • Number one rankings for many major non-branded keywords and top 5 Google rankings for all other major non-branded keywords
  • A 450% increase in organic traffic
  • A 275% increase in request for quotes and telephone inquires
  • An 85% increase in relevant long-tail keyword site traffic
  • Positive monthly ROI

Sample Top Ranking Keywords:

  • Toronto Carpet Repair
  • Toronto Carpet Patching Company
  • Carpet Stretching Toronto
  • Carpet Patching Toronto
  • Upholstery Cleaning Toronto