SEO Case Study : Fiesta4Kids


The Business:

Since 2002, Fiesta4Kids has been help people and companies plan events and parties of all sizes. Even though the company name has “Kids” in it, this company lends its expertise and experience to all age groups, event types, and private and commercial sectors. In addition to customized party and event planning, Fiesta4Kids offers party equipment rentals, including food machines, inflatable jump houses, carnival games, and more to ensure their clients have a fun and exciting party or event.

The Challenge:

Even though Fiesta4Kids had a long list of high profile clients, they were not reaching all of their targeted audiences. Part of the challenge facing the company was not ranking high with the major search engines for industry specific keywords. Fiesta4Kids had attempted SEO marketing using paid results through Google AdWords, but their efforts were only resulting in a few additional new clients each month. Fiesta4Kids was looking for a more cost-effective and efficient method of SEO, while at the same time, desired to generate quick revenues to help sustain the company until they could achieve top rankings and increased business through their online website. They turned to the experts at Webryze for assistance.

The Solution:

Fiesta4Kids had a very limited SEO budget, but Webryze was able to accommodate their needs and work within their constraints. Webryze initially performed a full online audit of their existing content, discussed their business goals, and developed a comprehensive list of high traffic generating long-tail keywords to improve rankings faster, increase site traffic, and increase potential earnings for Fiesta4Kids. Webryze’s budget conscious solutions quickly paid off for Fiesta4Kids. Within the first 4 months after content updates with the high traffic keywords, the company had noticed a marked improvement in search engine rankings with more website traffic and customers.

The Results:

After achieving this short term goal, Fiesta4Kids doubled its SEO budget to further grow their business and continued their partnership with Webryze. Webryze’s proven methods helped this company go from a struggling business to a thriving business with more demand for its products and services in a short period of time. Over the next 12 months, Fiesta4Kids benefited from:

  • Number 1 rankings for many major non-branded keywords and top 5 Google rankings for all other major non-branded keywords
  • An 1100% increase in website traffic
  • A 135% increase in quote requests online
  • A 395% increase in monthly revenues
  • Positive monthly ROI

Sample Top Ranking Keywords:

  • Toronto Inflatable Rentals
  • Kids Party Rentals Toronto
  • Birthday Bouncy Castle Rentals
  • Inflatable Bouncy Castle Rentals Toronto