SEO Case Study : Fitness Battalion


The Business:

Fitness Battalion offers clients access to a customized fitness centre in Mississauga featuring fitness classes, programs, and personal trainers for groups, couples, individuals, and children of all ages. Fitness Battalion sets itself apart from other area fitness centre by taking an unique approach to fitness by not only focusing on helping members attain their fitness goals, but also incorporating specialized tools to provide exceptional experiences and teaching people how to achieve mental and emotional fitness.

The Challenge:

Fitness Battalion had already established its client base from its specialized fitness programs using word of mouth referrals and traditional marketing methods. The fitness centre wanted to expand its online presence to attract a wider range of clients from the Greater Toronto Area. They also desired to utilize social media to supply class and program schedules, health and fitness information, and other updates for interested people.

The Solution:

Webryze met with Fitness Battalion to learn more about their business and services and to discuss their short term objectives and long term goals. The professionals at Webryze performed a full online audit and review of the existing website. After the review, Webryze proposed updating the site content to feature links to Fitness Battalion’s social media sites, videos and other relevant content, and adding a contact form on the main page to make it easier for people to find information and communicate with the fitness centre through the website. In addition, Webryze developed a list of industry relevant keywords which were included in the updated site content, articles, blogs, and article directories to increase search engine indexing speeds and improve ranking results.

The Results:

Within the first few months, Fitness Battalion had moved to first page rankings with the search engines and was noticing top rankings for many of the keywords. The improvement in rankings resulted in an increased website traffic, as well as fitness consultation appointment requests. Webryze’s strategic SEO marketing services further helped Fitness Battalion achieve its goals. Over the next 6 months, the company was experiencing positive monthly ROI, as well as:

  • A 80% increase in relevant long-tail keyword site traffic
  • A 225% increase in organic traffic
  • A 175% increase in fitness consultation appointment requests and telephone inquiries
  • Top 5 Google rankings for all major non-branded keywords
  • Positive monthly ROI

Sample Top Ranking Keywords:

  • Mississauga Fitness Bootcamps
  • Mississauga Crossfit Bootcamps
  • Bootcamps in Mississauga
  • Police Prep Fitness Programs
  • Military Fitness Programs Mississauga