SEO Case Study : Flycats


The Business:

Flycats is a private charter airplane company based out of the Lester B. Pearson International Airport in Toronto. They offer professional, customized, luxury air transportation for clients all throughout Canada who prefer a personalized touch and attention to detail when flying.

The Challenge:

Flycats had already established its business through word of mouth referrals and repeat clients. However, Flycats was looking to expand its operations to attract even more potential customers. One of the biggest challenges facing the company was educating people about how affordable private charter jet service actually is compared to flying commercial. The reached out to Webryze for their help in overcoming this barrier to business growth and increasing their site traffic.

The Solution:

The professionals at Webryze met with Flycats to learn more about their business and services. Next, they conducted a detailed website marketing analysis to develop industry appropriate keyword data. Using the keyword data, Webryze developed new content, in the form of articles and blogs posted onsite at offsite at key industry locations, as well as updated in article directories.

The Results:

The posting of the new content in prime locations created new credible back links to Flycats’ main website. The new back links improved the search rankings for Flycats and drove new visitors to the site. Webryze’s expertise helped Flycats attain their business goals. In less than six months after the updates were made, Flycats had top rankings for numerous keywords, like “air charter service Toronto”. Website traffic volume was up, as well as quotes for charter service from new clients. Other benefits Flycats experienced over the next twelve months were:

  • An 80% increase in relevant long tail keyword traffic
  • Number one rankings for many major non-branded keywords and top 5 Google rankings for other major non-branded keywords
  • A 225% increase in quote requests and telephone inquiries
  • A 500% increase in organic website traffic

Sample Top Ranking Keywords:

  • Air Charter Service Toronto
  • Toronto Private Jet Service
  • Private Jet Charters
  • Toronto Private Jet Rentals
  • Corporate Jet Rentals Toronto
  • Luxury Jet Service Toronto
  • Customized Jet Charters Toronto
  • Affordable Jet Charters Toronto