SEO Case Study : FoamWorks


The Business:

Founded in 2005, FoamWorks is an insulation company serving the Greater Toronto Area, which specializes in spray foam insulation products. They have assisted a wide range of customers, from contractors and builders to homeowners, improve the insulation in their buildings against the cold Canadian winters. The professionals at FoamWorks only use products manufactured in Canada and take a very green approach by only using environmentally friendly products whenever possible.

The Challenge:

Over the last decade, FoamWorks had already built a solid business reputation through traditional marketing methods and word of mouth referrals. They understood the importance of online markets and wanted to attract more people to their website and improve their search result rankings, with a focus on localization optimization for the GTA. They turned to the experts at Webryze for professional help in reaching the goals and making it easier for anyone to find their website whenever someone was searching for their services.

The Solution:

Webryze first performed a full website audit of the existing site content and met with FoamWorks to learn more about their business, products, and services. Next, they developed a list of industry specific keyword terms and phrases. The keywords were included in new content, articles and blogs, and posted onsite, at industry specific offsite locations, and updated in relevant article directories. The combination of both onsite and offsite postings helped create new back links to FoamWorks main page, as well as increase their search result rankings with the major search engines.

The Results:

In less than six months after the updates were made by Webryze, FoamWorks was ranking number one for key terms like, “spray foam insulation Toronto”. Thanks to the top rankings, FoamWorks site traffic was up, and requests for quotes from new customers also increased. Additional benefits FoamWorks experienced over the next 12 months included:

  • Organic website traffic increased 400%
  • An 80% increase in relevant log tail keyword site traffic
  • Top 5 Google rankings, with many number one rankings for all major non-branded keywords
  • A 200% increase for quote requests and telephone calls

Sample Top Ranking Keywords:

  • Spray Foam Insulation Toronto
  • Toronto Spray Foam
  • Spray Foam Contractors Toronto
  • Toronto Foam Insulation
  • Residential Foam Insulation Toronto
  • Mississauga Foam Insulation
  • Spray Foam Mississauga
  • Spray Form Insulation Etobicoke
  • Brampton Spray Foam Contractors