SEO Case Study : Golf Town

The Business:

Golf Town opened its first stores in 1999 and quickly became Canada’s number one golf superstore retailer for everything related to golf. Whether people need golf clubs, apparel, lessons, or tips on how to improve their game, they can find what they needed at any Golf Town store location at the best prices.

The Challenge:

Even though Golf Town was Canada’s number one golf retailer, they understood the importance of having a strong online presence and tapping into online markets to further grow and expand their operations. Golf Town turned to the experienced professionals at Webryze for assistance in becoming the top ranked online golf retailer in Canada.

The Solution:

Webryze met with Golf Town to learn more about their business, its products and services, short term objectives, and long term goals before preparing an aggressive, custom-tailored strategic SEO marketing campaign. The team at Webryze reviewed Golf Town’s website content as part of the solution in order to develop a list of the highest traffic generating keywords. The keywords were incorporated into the existing website content, articles, blog postings, and updated on relevant golf industry article directories.

The Results:

Thanks to Webryze’s aggressive national strategy, Golf Town soon experienced a noticeable improvement in organic search rankings with the major search engines, as well as increase website traffic. Over the next 6 months, Webryze’s efforts continued to deliver results for Golf Town, such as:

  • Positive ROI month after month
  • Number one rankings for many of the high traffic generating keywords
  • Top 5 Google rankings for all major non-branded keywords
  • A 68% increase in relevant long-tail keyword traffic
  • A 85% in overall organic website traffic all throughout Canada
  • A 75% increase in direct online requests for quotes and telephone inquiries

Sample Top Ranking Keywords:

  • Golf Canada
  • Golf Products
  • Golf Equipment
  • Golf Pro Shops
  • Golf Stores
  • Golf Clubs
  • Golf Apparel
  • Golf Lessons
  • Golf Tips