SEO Case Study : Jeff Hershberg

The Business:

Jeff Hershberg is a Toronto criminal defense lawyer representing the liberties and freedoms of his clients in a wide range of criminal offenses, such as theft, drug offenses, robbery, bail hearings, and assault. Jeff Hershberg works in his clients’ best interests while protecting their rights and pursuing the most appropriate outcomes.

The Challenge:

Even though Jeff Hershberg is part of a top criminal law firm in Toronto and a veteran at handling criminal defense cases, he understood clients needed to find him online in this very competitive industry. The challenge Jeff was facing was simple: He wanted to attain top search engine rankings, increased site traffic, and substantial growth within a 6 month time frame. He turned to the professionals at Webryze to achieve his goal.

The Solution:

Webryze knew they needed to deliver results for Jeff Hershberg in a short period of time. They proposed a detailed website analysis to develop industry specific and high traffic generating keywords for the Greater Toronto Area and implementing the keywords into an aggressive online marketing campaign strategy designed to target anyone searching for criminal lawyers.

The Results:

Within the 6 month time frame, Jeff Hershberg had number one rankings with the major search engines for many of the high traffic keywords used during the campaign. Because of the successful results Webryze delivered in the required time frame, Jeff Hershberg expanded the marketing campaign to focus on three specific cities within the GTA. Webryze’s strategic marketing methods resulted in substantial growth for Jeff Hershberg’s law practice over the next 12 months, as well as provided:

  • Number 1 rankings for many major non-branded keywords and top 5 Google rankings for all other major non-branded keywords
  • Positive monthly ROI
  • A 225% increase in relevant long-tail keyword site traffic
  • A 610% increase in organic website traffic
  • A 300% increase in consultation requests and telephone inquiries

Sample Top Ranking Keywords:

  • Toronto Criminal Lawyers
  • Criminal Lawyer in Toronto
  • Criminal Lawyers Toronto
  • Toronto Criminal Lawyer