SEO Case Study : Kenneth Bell CA


The Business:

Operating from their office in Brampton, Ontario, Kenneth Bell CA Business Advisory Group is a Chartered Accountant firm which has been providing professional tax planning and accounting services for over 15 years for the Greater Toronto Area. They have assisted a wide range of clients with financial management, accounting services, accounting software assistance, audits, tax advice, and tax planning services to help clients better manage their businesses. By offering a variety of services and a professional approach, Kenneth Bell CA has been able to distinguish itself from other, less experienced competitors in the GTA.

The Challenge:

The challenges facing Kenneth Bell CA Business Advisory Group were expanding the business to attract more new potential clients looking for financial services. They also wanted to enhance their website for their existing clients so they could easily be notified about changes to tax laws and other interesting topics. Lastly, they wanted to add functionality to their website where clients were able to communicate with their account managers and share files. Kenneth Bell CA turned to the experts at Webryze for assistance with these issues and reaching their business objectives.

The Solution:

The team at Webryze met with Kenneth Bell CA to learn more about their business and services. Next, they completed a full website audit of the existing site content to develop industry specific keyword data. The keyword data was updated on key industry article directories, as well as incorporated into blogs, newsletters, and other content onsite. Webryze updated the website design to include a newsletter subscription box on the main page where interested people could subscribe and receive newsletters automatically in their email and added a secure file sharing application where clients were able to upload files to their account managers by completing a short form and performing a few mouse clicks.

The Results:

The relevancy of the content on the main site was improved from the incorporation of the keyword data. As a result, Kenneth Bell CA noticed an improvement to its search rankings, making it easier for new prospects to easily find their website online and increased website traffic. In three months, after Webryze made the updates, Kenneth Bell CA had the top rankings with the search engines for specific keywords, like “business tax accountant Brampton”. In addition, Webryze helped to streamline the amount of time it took to receive files from clients with the file sharing app and improved productivity for Kenneth Bell CA. Other benefits experienced over the next six months were:

  • A 195% increase in organic site traffic
  • Top 5 or higher Google rankings for all major non-branded keywords
  • A 64% increase in relevant long tail keyword website traffic
  • A 150% increase for consultation appointment requests and telephone inquiries

Sample Top Ranking Keywords:

  • Business Tax Accountant Brampton
  • Brampton Business Accountant
  • Brampton Tax Accounting
  • Brampton Small Business Accountant
  • Financial Management Services Brampton
  • Toronto Accountant
  • Business Accountant in Toronto
  • Tax Accounting in Toronto
  • Small business Accountant Toronto