SEO Case Study : Love by Lynzie


The Business:

Servicing the needs of clients all throughout the Greater Toronto Area, Love y Lynzie is an event and wedding planning service. Lynzie and her team of professional experts have assisted people with their special events and weddings in Toronto, Southern Ontario, Muskoka, and traveled to destinations all over Canada to make these events memorable for each and every one of their clients for over 10 years. Love by Lynzie customizes every event and wedding to the exact specifications of the client to ensure all planning, details, design, and execution are carried out flawlessly whether they require a traditional themed event or one that is trendy and modern.

The Challenge:

Love by Lynzie had already established its reputation with its clients through traditional marking methods and word of mouth referrals over the last decade. Lynzie’s goal was to tap into potential online markets through their website and social media to further grow and expand the business. Lynzie reached out to the professionals at Webryze to accomplish her goal.

The Solution:

The experts at Webryze met with Love by Lynzie to learn more about their unique business and services, performed a full online website audit, and proposed an aggressive SEO marketing campaign focusing on industry relevant high traffic generating keywords. The keywords were incorporated into original articles and blogs which were posted onsite, at key industry offsite locations, social media sites, and article directories to increase search engine rankings, create new back links, and drive higher site traffic.

The Results:

The results quickly paid off for Love by Lynzie with first page rankings on the major search engines within the first few months of launching the SEO marketing campaign. Over the next six months, Lynzie continued to benefit from the campaign and experienced marked improvements like:

  • Top 3 Google rankings for all major non-branded keywords
  • A 200% increase in organic website traffic
  • Positive ROI month after month
  • A 150% increase in consultation appointment requests and telephone inquiries
  • A 70% increase in relevant long-tail keyword site traffic

Sample Top Ranking Keywords:

  • Toronto Wedding Planner
  • Event Planning Toronto
  • Wedding and Event Consulting Toronto
  • Toronto Event Consulting
  • Toronto Wedding Consulting