SEO Case Study : Total Eclipse Limousine Service


The Business:

With over 15 years of experience, Total Eclipse Limousine Service offers professionally chauffeured luxury vehicles and limousine services for specific events, weddings, special occasions, airport transportation, corporate travel, and entertainment transportation to clients in the Greater Toronto Area.

The Challenge:

Total Eclipse Limousine Service had relied upon traditional marketing methods and advertising, as well as Yellow Pages listings to reach potential clients. With more and more people turning to online searches to find luxury and limousine services, Total Eclipse Limousines was starting to notice the effects of not having a strong online presence as they were seeing less ROI from their advertising investments. They decided it was time for a change and wanted to refocus their marketing efforts for online markets. Another challenge they needed to overcome was updating their website and rebranding it for SEO. With their goals and objectives in mind, they contacted the professionals at Webryze for help.

The Solution:

Webryze began with a detailed online marketing analysis and website audit to develop a comprehensive step-by-step aggressive online marketing strategy. From the analysis and audit, Webryze proposed a full website redesign with fresh content using industry relevant and high traffic generating keywords. In addition, Webryze incorporated social media links and a quick quote tool right on the main page. The newly developed content was posted onsite, offsite, and updated in article directories. Both the social media links and new content helped to generate new back links and improve indexing speeds to move Total Eclipse Limousine Service to first page search result rankings in the GTA.

The Results:

Webryze’s efforts paid off for Total Eclipse Limousine Service in a short period of time, just as their Yellow Page listings were expiring. Over the next 6 months, Total Eclipse Limousine Service continued to prosper from Webryze’s aggressive SEO marketing campaign and for the first time in a long time, was experiencing positive monthly ROI. Other benefits from the effective marketing campaign included:

  • A 1300% increase in organic website traffic
  • Visitors spending 76% more time on site pages
  • First page Google rankings for all other major non-branded keywords with top rankings for 10 of their keywords
  • A 232% increase in quote requests online
  • A 185% increase in monthly revenues

Sample Top Ranking Keywords:

  • Toronto Limousine Services
  • Limousine Services Mississauga
  • Limo Services Brampton
  • Limousine Company Mississauga