SEO Case Study :Webber Schroeder Goldstein Abergel


The Business:

Webber Schroeder Goldstein Abergel (WSGA) provides clients with access to the best teams of criminal defense lawyers in Ottawa. As Ottawa’s largest criminal law firm, retaining a lawyer from WSGA is like retaining the entire firm of experienced criminal defense lawyers to represent your case and ensures the best results for every single client.

The Challenge:

The primary challenge facing WSGA was expanding its business into online markets. While the firm had already established itself through traditional marketing methods and word of mouth referrals, WSGA was looking for a cost-effective method for growing its online presence and attracting new clients. They reached out to the professionals at Webryze for assistance in creating a strong online presence as soon as their website was launched.

The Solution:

Webryze started this project by first conducting a full website audit and meeting with WSGA to learn more about their business, criminal law cases they handled, and their short term objectives and long term goals. Using this information, the experts at Webryze proposed an aggressive strategic SEO marketing campaign using high traffic generating keywords relevant to the criminal law industry. The keywords were incorporated into new content and link building to optimize the website, improve search engine rankings, and increase website traffic.

The Results:

Webryze’s aggressive approach quickly delivered the desired results for WSGA. Within a few short months the firm was achieving first page rankings with the major search engines. Over the next six months, the firm’s rankings continued to improve and were providing top rankings for many of the high traffic generating keywords. Other benefits WSGA realized from Webryze’s SEO marketing campaign were:

  • A 275% increase in relevant long tail keyword site traffic
  • Top 5 Google rankings, with many number one rankings, for all major non-branded keywords
  • A 250% increase in organic website traffic
  • A 125% increase in telephone inquiries and consultation appointment requests

Sample Top Ranking Keywords:

  • Ottawa Criminal Lawyer
  • Criminal Lawyers Ottawa
  • Criminal Law Firm Ottawa
  • Ottawa Criminal Law Firm
  • Criminal Defense Lawyer Ottawa
  • Ottawa Criminal Defense Lawyer